The key metric Win Rate reflects the benefit of the bid from the advertiser, which is to win in the auctions of the advertising company. This metric is necessary when multiple sites of the same company are promoted and the owner receives orders for a specific target audience. On the one hand, the explanation of what Win Rate is should correspond to raising the bid price to win the auction and acquire the most views. But on the other hand, there are many other tactics and ways that affect Win Rate.
Acquiring traffic on ad networks is quite often shaped by auction bidding. Advertisers have to compete to get a display on a site with an interested group, audience. The modern system forms auction bidding, which involves campaigns with certain settings and maximum prices or bid.
Read the article “Key Aspects and Strategies for Optimizing Win Rate” on the AffCommunity blog.
What factors affect Win Rate calculation
Modern affiliate marketing is generated based on bid sizes, relevance of ad impressions and conversions on customized ads. The system will choose the campaign in which all the main indicators of relevance, bid size will be the highest. This approach allows advertisers to get the most profitable and relevant advertising. As a result, the higher the Win Rate, the higher the bids and bids will be relevant. The lowest Win Rate reflects non-competitive bids.
Many beginners often wonder: how to calculate Win Rate? The rate in affiliate marketing depends on certain factors:
- the level of competition and raising the bid to gain an advantage in winning the auction;
- the quality of creativity of the posted content;
- the parameters of the landing page, the relevance of the information;
- relevance of the audience.
It should be taken into account that too high a bid can lead to an inefficient level of budget spending. Correct and accurate settings when addressing the audience through advertising networks can increase the Win Rate, because it will be easier to compete, the number of advertisers will decrease.
And by the way, we share with you the current ranking of the 2024 Ad Grids, you can see it on AffCommunity website.
What you can do to increase your Win Rate
A few basic actions will tell you how to increase Win Rate on the advertiser side.
First, you should analyze the bid or selling price of your competitors. In this way, you can optimally determine the bid rate from your side. Raising the bid is more effective in auctions.
Secondly, it is necessary to resort to detailed targeting and experiment with different parts, sectors of the market, parts of the audience. To find the most effective options will help to apply targeting by demographics, behavior or interests.
In the third, it is important to work through the quality of the content posted, the level of creativity and the content of the landing page. Only relevant and engaging creative should be focused on. In this direction it is necessary to optimize the speed of visualization, content loading.
In the fourth, it is important to use automatic optimization tools. Platforms promote automatic management of rates taking into account various factors, including displaying different times of day.
Step-by-step achievement of maximum Win Rate occurs through optimization of advertising activities, the structure of the entire campaign. First, the audience should be segmented into small groups for accurate targeting. Detailing potential consumers allows you to identify unprofitable costs and ineffective displays. You should focus on the most rational displays to increase Win Rate, in particular:
- improve creative materials, banners, videos;
- test new types and formats of advertising activities;
- utilize re-engagement with users who are already interested in the product;
- conduct thorough analytics, research current rates, traffic patterns, advertising formats.
To summarize
The success and effectiveness of the advertising campaign is displayed in one of the key indicators, which is the Win Rate. Thanks to this criterion, you can understand what competitive level the promoted products have on a certain site with already purchased traffic. A good Win Rate should be high, but other metric data should also be taken into account.